---
title: "GTM: the three channels I'll work"
url: https://memory.wiki/8MD8xlLA
updated: 2026-05-14T18:15:49.480Z
hub: https://memory.wiki/hub/demo
bundle_count: 1
concept_count: 12
source: "memory.wiki"
---
# GTM: the three channels I'll work

> Concentration > spray. If I pick five channels and half-do them, none of them work.

## The three

**1. Hacker News.** One Show HN at launch. One follow-up post in 4 weeks. After that, organic posts when there's a real artifact (a benchmark, a build-in-public milestone, a thoughtful response to a popular adjacent post).

I'm not picking HN because it's the only place that matters — I'm picking it because:
- The ICP overlap is genuinely high (developers using multiple AI tools).
- The format rewards specificity (technical write-ups, real numbers, no marketing fluff).
- I can write in my actual voice without translating.

**2. Founder-as-channel (Twitter/X + occasionally a longform).** Daily build-in-public posts, low effort. The dogfood URL is itself the post: "shipped X, here's the bundle showing how I made the call → mdfy.app/b/...". The product is the artifact.

I'm allergic to the "Twitter founder" archetype but I'm also pragmatic. Daily 1-tweet posts about real work are different from the inspirational-thread economy.

**3. Cold outreach to design-tool YouTubers.** Specific cohort: YouTubers covering Cursor, Notion AI, Linear, Raycast, etc. Their audience overlaps tightly with our ICP and the visual product demos great on camera.

The outreach is genuinely cold — no warm intro pretence. I send a 5-line email with the demo URL and a why-this-is-different-for-your-audience hook. Aim for 1-2 placements in the first 3 months.

## What I'm explicitly NOT doing

- **Reddit.** Niche-and-noisy. Ratio of effort to reach is poor unless I get into r/ChatGPT-level subs, which doesn't fit the ICP.
- **Product Hunt.** Wrong audience for technical infra. Skip.
- **TikTok.** Not my voice, not our visual language.
- **Conference talks.** Possibly later; not in year one.
- **Paid acquisition.** Not before we have a working free-to-paid conversion signal.

## What changes the plan

If channel #2 (founder) significantly out-performs #1 (HN), I lean further into it. If channel #3 (YouTubers) lands a hit, I double-allocate to that. The point is to have a small enough set that I can read the signal cleanly.


---

## Concepts in this document
- **mdfy** _(entity)_
  A tool that stores project context and decision history, integrated into Cursor via custom rules.
- **Structural moat** _(concept)_
  The defensible advantage created by mdfy's vendor-neutral positioning, which competitors cannot replicate due to inherent conflicts of interest.
- **Claude** _(entity)_
  Anthropic's AI model cited as an example of vendor lock-in through projects and memory features.
- **Hacker News** _(entity)_
  Primary GTM channel chosen for high ICP overlap with developers and format alignment with technical credibility.
- **Cursor** _(entity)_
  Code editor that consumes mdfy bundles as context for chat and composer sessions.
- **ChatGPT** _(entity)_
  Example of an AI provider whose memory feature is intentionally confined to its own product.
- **Cross-AI memory** _(concept)_
  The core thesis: a memory layer that persists across multiple AI providers simultaneously, structurally unavailable to single-vendor AI companies.
- **Anthropic** _(entity)_
  Incumbent AI vendor mentioned as competitive threat with integrated memory and user lock-in.
- **Show HN Launch** _(concept)_
  Central launch strategy focused on Hacker News as primary channel.
- **Launch Strategy** _(tag)_
  The overarching theme covering all aspects of the product launch preparation and execution.
- **Competitive Positioning** _(tag)_
  How the product differentiates from alternatives and establishes unique market position.
- **mdfy product** _(entity)_
  The core product being developed with build-in-public approach and AI integration as substrate.

## Concept relations (within this doc's concepts)
- **Launch Strategy** encompasses approach **Show HN Launch**
- **Competitive Positioning** includes strategy **Structural moat**
- **Structural moat** enables differentiation **Competitive Positioning**
- **Hacker News** primary channel **Launch Strategy**
- **Cross-AI memory** creates advantage **Structural moat**
- **Claude** developed by **Anthropic**
- **mdfy** integrates with **Claude**
- **mdfy** solves problem for **ChatGPT**
- **mdfy** integrates with **Cursor**
- **Structural moat** enables **Cross-AI memory**
- **Cursor** positioned to deliver **Cross-AI memory**
- **mdfy** integrated into **Cursor**

## Bundles containing this document
- [Launch strategy: Show HN week](https://memory.wiki/b/DlrrKcQ2)
  > Pre-launch plan + GTM channels + what not to do. The strategy bundle a reviewer can read end-to-end.

_Hub canonical:_ https://memory.wiki/hub/demo
_Concept digest:_ https://memory.wiki/raw/hub/demo?digest=1&compact=1