Using a custom date range to study seasonal campaigns

Seasonal campaigns repeat. If you know what a competitor ran last holiday season, you can predict a lot about the next one.

The ADSoar library lets you set a custom date range together with region, ad status and media type. A simple seasonal study:

• Pick last year's window for the season you care about, for example the weeks before a big shopping date.
• Filter to one region so you compare like with like.
• Sort what you find into offers, formats and messages. Discount-led? Gift-guide copy? Video or image?
• Repeat for the same window this year once the season starts, and note what changed.

The historical tracking helps here: the database caches ad data over time, so older campaigns are still there to study.

Learn how to filter ads by custom date range in the library, or get the overview on ADSoar.

ADSoar is an independent ad research tool, not affiliated with Google or Meta.