TikTok Commercial Content Library or Creative Center Top Ads?
TikTok has two places to look at ads, and they answer different questions.
| Question | Commercial Content Library | Creative Center Top Ads |
|---|---|---|
| What is it for? | Transparency under EU rules | A ranking of popular ads |
| Search by advertiser? | Yes, by name or advertiser ID | No |
| Search by keyword? | Yes | No |
| Date range? | Start and end date | Period filter not checked |
| Use it for | Checking one brand's ads | Spotting hooks, formats and trends |
Use the library for "what is this brand running?" and Top Ads for "what kind of ad is doing well?". Coverage outside the EU has not been verified. More in the TikTok ads library search guide on AdsLibrary.org.
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