Mining competitor headlines for keyword ideas

Ad headlines are short, expensive real estate. Whatever words a competitor keeps paying to put there are words that convert for them, or at least words they believe in.

ADSoar extracts the top 20 keywords from a competitor's ad headlines. Three ways to use that list:

• Gap check. Put the list next to your own keyword plan. Terms they lean on that you never bid on deserve a test.
• Angle check. Are the words about price, speed, trust or features? That tells you which promise they think wins.
• Length check. Pair the list with the headline length analysis chart to see whether they write tight or long headlines.

Do not copy headlines word for word. Use the list as a map of what the market responds to, then write your own version.

You can mine competitor headline keywords in the library tool, and the main features are summarised on ADSoar.

ADSoar is an independent ad research tool, not affiliated with Google or Meta.