Pricing Strategy v3

Tiers

• Free — unlimited docs, 3 bundles, basic hub
• Pro $9/mo — 20 bundles, AI bundle generation 10/mo, hub URL custom
• Build $19/mo — unlimited bundles + AI, MCP write, Bundle versioning
• Team $19/seat — shared hubs, audit log, SSO
• Scale $499+ — bundle marketplace, dedicated MCP

Why Pro at $9

Strong hook: AI bundle generation. Cheap enough to not deliberate, expensive enough that we capture the "I use this every week" segment without freemium guilt.

Why Build at $19

Power users who want to plug mdfy into agents (MCP write). Margin holds even with unlimited AI generation thanks to embedding caching.

Avoid

• Per-seat for individuals (Notion's mistake)
• Usage caps that kick in mid-flow
• Surprise overage bills