---
title: "A first-hour audit of a competitor's Google ads"
url: https://memory.wiki/sky-PN3Q
updated: 2026-11-04T01:25:01.609Z
source: "cli"
---
# A first-hour audit of a competitor's Google ads

When a new competitor shows up, one focused hour tells you a lot. A simple order:

1. **Region first.** Check the countries where the brand runs ads. A brand active in many markets plays a different game from one testing a single country.
2. **Status second.** Compare active and inactive ads. Ads that stay active for a long time are worth reading closely.
3. **Media type third.** Count video, image and text ads to see where the brand spends effort.
4. **Headlines last.** Pull the most common words from the headlines and note the offers they repeat.

[ADSoar](https://adsoar.ai/) puts these steps in one view and extracts the top 20 keywords from competitor ad headlines. The filters for region, date range, status and media type are on the [Google Ads Library Pro page](https://adsoar.ai/google-ads-library-pro).

ADSoar is an independent ad research tool, not affiliated with Google or Meta.


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## Summary
Analyzing a competitor's Google ads involves auditing their geographic reach, ad status, media formats, and recurring headline keywords. ADSoar simplifies this process by consolidating these metrics and extracting top keywords into a single view.

## Themes
- Competitor ad analysis
- Google Ads strategy
- Ad research methodology

## Key takeaways
- A one hour audit of competitor ads can provide significant strategic insight.
- The recommended audit order is region, ad status, media type, and finally headlines.
- ADSoar is a tool that automates the extraction of top keywords from competitor headlines.
- ADSoar provides filters for region, date range, status, and media type on its Google Ads Library Pro page.
- ADSoar is an independent entity and is not affiliated with Google or Meta.

## Insights
- Long running ads are the most valuable indicators of successful competitor strategy.
- The distribution of media types reveals where a competitor is focusing their creative resources.
- Analyzing headline keywords provides a shortcut to understanding a competitor's core offers.

## Open questions / gaps
- What specific metrics define a long running ad versus a short term test?
- How does the tool handle language variations across different regions?